The smart marketing behind Buttermilk Sky Pies

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random

1. Amazing pies.

I can’t even expand on this. They look amazing, smell amazing, and taste even better.

2. Point. Of. Sale. Lead capture.

Here’s how it went down:

  1. I walked in to an unbelievable aroma of fresh baked goods.
  2. I ordered two small pies at $4.25 each.
  3. Kind lady boxes pies and says “oh, and we have a promotion right now. Would you like a 3rd pie for free?”
  4. I say “yes of course!”
  5. She takes my order and boxes up the 3rd pie, explaining how it works. “all you have to do is follow us on Facebook or Instagram right now and show me your phone, and free pie for you!”
  6. “Um ok. Why not.” I follow them on Instagram, show her on my phone, and walk away with a free pie.
  7. I blog about it, providing even more exposure for them.

Who would say no to free pie at that moment? Nobody.

How many times have you seen “Follow us on XYZ?”

A million. What percentage of the time do you click those buttons and follow? Almost never.

If you want raving fans and followers on social media, make it worth their while to follow you and be a part of your brand, and ask them at just the right time. It will work every time, and you will grow.

7 Donald Trump haikus that will make you laugh/cry

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donald trump haiku

Hair blowing in wind

Is it real or is it fake?

Ugly either way.

original

*~*~*~*~*~*

*~*~*~*~*~*

Does Donald Trump dream?

Is it butt sex all the time?

Old man, please tell us.

from the amazing Holly Wood

*~*~*~*~*~*

*~*~*~*~*~*

No, I think nothing.

I’m a very public person,

even though I’m private.

from the Donald himself

*~*~*~*~*~*

*~*~*~*~*~*

It’s election day

I’m going to &$*ing die

I miss Joe Biden

original

*~*~*~*~*~*

*~*~*~*~*~*

Did not vote for him

nor did I vote for the girl

let’s all move to France.

original

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Facebook feed hates Trump

really don’t know who likes him

now he’s our leader

original

*~*~*~*~*~*

*~*~*~*~*~*

Did not vote for him

did not vote for her either

LIBERTARIAN

half my friends

*~*~*~*~*~*

*~*~*~*~*~*

Feeling clever? Leave you own haiku in the comments. If you’re a trump fan, feel free to be that as well.

What if MLK were alive today?

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random
What if MLK were still alive

Michael King Junior would’ve turned 88 years old yesterday.

And while everyone would agree that he was a magnificent and brave man, what would this country look like today if he were still alive?

If he were not assassinated in 1968, but lived on?

NOTE: If you’re reading this, you should know this post is going to be different. Read More

To write well, slow down.

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blogging / books

Neil Gaiman’s first draft of every novel, of every children’s story, is an extraordinarily long, tedious, and miserable process.

Neil composes on paper with a pen, and does so for a very specific purpose: to slow down.

When we write (or blog) on a computer, we blaze through. Emails, blogs, documents for work, Facebook updates, and more emails: we are almost always striving to write quickly.

When was the last time you deliberately tried to write slowly? As in, the actual process? Probably never, but that’s exactly what Neil Gaiman does. Read More

Hiring bad wait staff.

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complaints on business

I’m tired & don’t feel like writing, so it might be (ok, it will be) easiest to just rant.

Friday nights always have a carefree, fun weekend vibe to them…but for anyone working longs hours during the week, Friday nights are also a daze of exhaustion and burnout. That was my family this evening. Tired toddler, tired wife, tired grandparents, tired me.

We decided to go out to eat, and ended up at Curlee’s seafood in downtown Rome. It’s not really my kind of place anyways, and we were all tired…so there’s definitely some bias in this story. But still. Read More

The best business ideas are concrete.

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complaints on business / marketing

About this time last year I had a crazy good idea for a web business.

The first people I shared it with were enthusiastic (see yesterday’s post), but they had a lot of questions about the product. Or was it a service? Or was it just a website?

I found a business partner who knew her stuff, and we set out to sketch a marketing strategy to validate, launch, and build our idea.

We talked to plenty of people in our market, got great feedback, got even more questions, and couldn’t get 1 person to pre-pay. Read More